Back in 1984, when Rick's wife was diagnosed coeliac, there was simply nothing good to eat. So Rick set out to make gluten free food that tasted as good — if not better — than the real thing. By 1999 he'd opened three Uncle Rick Coeliac Heaven bakeries and went on to write five best-selling coeliac cookbooks sold worldwide. Customers call him “The Godfather of Gluten Free” — and forty years on, the mixes still taste like Nanna's.